The popularity of the song ‘Kishori’ from Khardaan is now competing with the film’s storyline. The song has earned a place in a national advertisement for Amul, one of India’s leading food brands.
Khardaan: Dev’s New Film Breaks Box Office Records Nationwide!
Starring Dev, Idhika Pal, and Jisshu Sengupta, Khardaan continues to touch new milestones at the box office. Released on January 3rd, Friday, this highly anticipated film has captivated audiences across the country. In addition to West Bengal, theaters across nine states, including Delhi, Mumbai, Pune, and Hyderabad, are simultaneously screening it.
From the very first day, the audience’s enthusiasm has been remarkable. After premiering on December 20th, the film created a buzz and has taken the box office by storm in its first week. Dev’s fans are flocking to theaters to enjoy their favorite actor’s stellar performance and the gripping story.
A rare event for Bengali cinema, the 2:30 AM show in Raiganj was houseful! Packed with action and romance, one of the film’s major highlights is the song ‘Kishori’, sung by Madhu Mahato and Latika, which has become a fan favorite.
The song is loved by people across all age groups, from 18 to 48, and its popularity spans from cities to villages. ‘Kishori’ has become a top hit, representing Bengal’s culture and emotions. Amul has now given it a special recognition as ‘The Taste of Bengal’.
Just as the story of Khardaan has touched the hearts of viewers, the song has added a new dimension to the success of Bengali cinema. ‘Kishori’ is now trending in the world of Bengali music!
Recently, the song earned a new national honor. Amul featured scenes from Khardaan’s ‘Kishori’ song in its advertisement, sparking renewed excitement among the audience. In the ad, Madhu plays the dhol, while Latika dances with effortless grace, showcasing Bengal’s rural charm and mesmerizing everyone.
The chemistry between Dev and Idhika is certainly grabbing attention, but the song Kishori has become even more popular. On New Year’s Eve, the tune of Kishori echoed across various parts of the country. Now, Madhu and Latika’s dance has found a special place in Amul’s advertisement.
After seeing glimpses of the Kishori song in Amul’s ad, both Dev Entertainment Ventures and Surinder Films expressed their joy. They shared the advertisement on their social media pages. Surinder Films captioned the post: “Now we can officially call Kishori the Taste of Bengal,” along with a heart emoji.
During his Bengal tour, Dev has been promoting Khardaan in a unique way. He is visiting theaters in different locations, interacting with the audience, speaking to fans, and taking selfies with them. This promotional strategy has brought him even closer to his fans.
On January 2nd, a grand special screening was held at Khagan, attended by several stars. Among the guests were Prosenjit Chatterjee, Idhika Pal, Rituparna Sengupta, Sujit Mondal, and Rukmini Maitra. Dev celebrated the success of Khardaan by cutting a cake in the presence of his colleagues and friends.
However, the day also brought a wave of grief to the Bengali film industry. Bagha Jatin director Arun Roy lost his battle with cancer and passed away on the same day. Until his last moments, he had hoped to work on another project with Dev. According to actress Srija Dutta, who played Indu in Bagha Jatin, this was revealed in an online report by The Indian Express.
Upon hearing about Arun Roy’s illness, Dev visited him at the hospital. Both Dev and Rukmini were present at his final journey to pay their respects. The star duo took part in his funeral rites and bid farewell to Arun Roy with tearful eyes, offering him their last respects.
